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Bridging the gap between the Fintech startup ecosystem and the financial service community

Launched by SWIFT Innotribe, the Startup Challenge introduces financial industry decision makers and investors to the emerging innovations poised to transform the financial service industry.

The Startup Challenge is a year-round programme featuring three regional showcases in Europe, Asia and Americas where participants gather for fast-paced company pitches, insightful discussions on emerging trends and innovation opportunities, and social networking.

There’s no charge to apply or participate, so whether you’re an early stage startup or a more mature company delivering innovation to the financial industry, the Innotribe Startup Challenge is the best way to connect directly with the industry’s most important investors, customers, partners and influencers.

A pool of over 500 Judges from across the financial, technology, and investment communities, including a number of SWIFT staff, evaluate the participants and help select the top 45 semi-finalists who will be invited to the regional showcases.

During each showcase, 15 semi-finalists demo their new products, pitching directly to invitation-only audiences, who decide which of the startups get invited to the Grand Finale at Sibos for global exposure and a $50,000 cash prize.

Sibos is SWIFT’s annual industry conference that draws more than 8,000 participants from across the financial services industry leaders.


KlickEx Logo Robert Bell: Being part of the Innotribe process completely changed the way we thought about presenting our technology, and business model - and gave us the confidence to do it amongst one of the most high-powered audiences you will get anywhere. The Innotribe team are top notch and they really understood our deeply technical product right from the start. The psychological support of having extremely knowledgeable people helping you design and explain a great product as simply and quickly as possible, was utterly invaluable. In fact, aside from being voted as the official winner of the "most improved presentation” - we actually went on to do more business at Sibos this year than in our prior two and a half years combined. We have tripled our team, and quadrupled our income just from that, and it's only been a month since we won the prize. And this is only the beginning! The whole process, from the day we started putting together the applications and up until the Grand Finale at Sibos was one of the most valuable guidance programs we've ever undertaken.   The quality and diversity of advisers and mentors the Innotribe Startup Challenge has brought in front of us is unparalleled in the world of start-up guidance in Fin-Tech. These are people who really understand banking and high-growth banking products. This is highly significant, with so many experts out there who are not well versed on the massive scales within finance.
KlickEx, 2013 Winner (Startup)
Waratek_LogoJohn Matthew Holt: The Waratek solution has the ability to save the Banking Industry $300bn over 5 years, but the story behind is very technical. Working with the Innotribe Startup Challenge mentors helped us refine this message and make it understandable to a non-technical audience. I would encourage other companies to take part in this competition where they can take on board advice from the coaches and gain great visibility for their solution.
Waratek, 2013 Winner (Innovator)

2012 finalist logo PlaymoolahLee Min Xuan: The Innotribe Startup Challenge has definitely been a catalyst in helping PlayMoolah gain international exposure within the banking circle. We received a lot of interest at Sibos which gave us the opportunity to participate in the critical dialogue on the future of banking, helping to shape the reinvention of banking to one that puts focus back on the customer.
PlayMoolah, 2012 Winner (Startup)
2012 finalist logo gustDavid S. Rose: The Innotribe Startup Challenge was a great experience for Gust, and I would recommend it to any start-up looking to introduce their product to the financial services industry.
Gust, 2012 Winner (Innovator)

Startup Challenge promo video 2014



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